Ally Himes-Calhoun Georgia Real Estate · HomeSmart

Sell a Home

Sell your Georgia home with a real strategy behind it.

Pricing, prep, photography, marketing, offers, attorney closing — handled with clarity and explained as we go. No sign-in-the-yard-and-hope.

The first 7–14 days a home is on the market is when most of the offers come in. Get the price right, the photos right, and the marketing right — and you typically don't need a second chance. Get them wrong, and you spend the next two months chasing the price down to where it should have started. Ally's job is to make sure that doesn't happen.

How we'll sell your home

  1. Walk-through & pricing strategy Ally walks the home, reviews recent comparable sales (comps), and builds a pricing recommendation backed by data — not a number that "sounds right." You'll see the comps and how she got there.
  2. Prep the home for market Decluttering, deep cleaning, light repairs, paint touch-ups, and curb appeal. Where staging makes sense, we coordinate it. Where it doesn't, we don't waste your money on it.
  3. Professional photography & listing copy Wide-angle, properly lit photos and a description that highlights what buyers actually search for in your area. Drone or video where the property warrants it.
  4. List on FMLS & GAMLS Georgia has two MLS systems — FMLS (the Atlanta-area service) and GAMLS (statewide). Listing on both maximizes the agents and buyers who will see your home from day one. Syndication carries the listing to Zillow, Realtor.com, Redfin, and the IDX feeds Georgia agents use.
  5. Active marketing Beyond the MLS — social media, agent-network outreach, open houses where they make sense, and direct promotion to qualified buyers Ally is already working with.
  6. Showings & feedback You'll get real feedback after showings — not just "they passed." If a pattern emerges (price, photo angle, one specific room), we adjust. Quickly.
  7. Offer review & negotiation Price is one part of an offer. Earnest money, financing type, contingencies, due diligence period, closing date, and seller concessions all matter — sometimes more than the price. Ally walks through every offer with you, not just the headline number.
  8. Under contract through closing Inspections, appraisal, repair negotiations, and the buyer's loan underwriting all happen here. Ally manages the timeline and keeps the deal on track. Closing happens at a Georgia closing attorney's office — typically the buyer's chosen firm.

Pricing strategy: what actually drives offers

The market sets the price — your home's price tells the market how to look at it. Price too high and you scare off the buyers your home was built for; price strategically and you create competition. The right comps are recent (last 90 days), close in proximity (ideally same subdivision or within a half-mile), and similar in size, age, and condition. Adjustments are made for finishes, lot, and updates.

Ally will show you the comp set and walk through the math. If your number doesn't match the data, you'll know why before you list — not three weeks in when nothing's selling.

The first two weeks matter most. Buyer attention spikes when a listing first hits the market. Pricing right out of the gate captures it. Pricing high and dropping later usually leaves money on the table.

What we do that other agents skip

Pre-listing diligence

  • Walk the home before pricing — every room, including crawlspace and attic where accessible
  • Identify the items a buyer's inspector will flag
  • Decide together: fix, disclose, or price for it

Real photography

  • Professional wide-angle photos (not phone shots)
  • Drone where the lot or rural setting deserves it
  • Twilight or video for higher-end listings where it pays back

Dual-MLS listing

  • FMLS for Atlanta-area agent and IDX exposure
  • GAMLS for statewide and south-Georgia coverage
  • Maximum buyer pool from day one

Active marketing

  • Direct outreach to agents already working buyers in your price band
  • Social and email promotion to past clients and network
  • Open houses where they help, not as theater

What it costs to sell in Georgia

Plan for the following in the seller column of your closing statement:

  • Mortgage payoff — the remaining balance on your existing loan
  • Georgia transfer tax — $1.00 per $1,000 of sale price (state-specific)
  • Prorated property taxes — your share through the closing date
  • HOA dues / transfer fees — if applicable
  • Agent compensation — negotiated per the listing agreement and (post-Aug 2024) the buyer-side compensation arrangement
  • Seller concessions — if you agreed to contribute toward buyer closing costs
  • Repairs negotiated during due diligence — if any
  • Title cure costs — rare, but if the title search turns up an issue, the seller resolves it

Total seller costs typically land in the 6–10% range of sale price, depending on what's negotiated and your loan payoff. Ally builds a "net sheet" estimate at multiple price points before you list so there are no surprises at closing.

Frequently asked questions

How is my home priced?

From recent comparable sales, adjusted for your home's specifics and current market conditions. You'll see the comps and the logic — not just a number.

How long does it take to sell a home in Georgia?

Average days on market runs 30–60 days depending on price band and location, plus 30–45 days from accepted offer to closing. Plan on 60–105 days list-to-keys for a typical cycle.

What are typical seller closing costs?

Total seller costs usually land in the 6–10% range of sale price. Ally provides a net sheet at multiple price points so you can see what you'd actually walk away with.

Should I make repairs before listing?

Cosmetic almost always pays back. Major systems are case-by-case. Ally walks through every potential repair and tells you which are worth the time and which aren't.

Can I sell while still living in the home?

Absolutely — most sellers do. We'll work out a showing schedule that respects your routine and a prep checklist that keeps things show-ready without becoming a second job.

What if my home doesn't appraise?

It happens. Options include: buyer covers the gap in cash, seller drops to appraised value, the parties meet in the middle, or a different buyer comes in with a stronger position. Ally has navigated this dozens of times and will lay out the realistic options.

Get a real home valuation.

Not an algorithm guess. A walk-through and comp-backed analysis from someone who's sold homes in your area for two decades.

Request a Valuation